Ever wondered how a top investor can tell if a startup founder is the real deal? Instacart co-founder and seed investor Max Mullen has a surprisingly simple trick â and it all starts with a glance at their feet.
In a recent podcast, Mullen shared that after backing over 100 startups, heâs learned to spot the true builders by looking down at their sneakers.
The Dirty Sneaker Test
âIf youâre looking at a founder and they got dirty white sneakers,â Mullen said on the âUncapped with Jack Altmanâ podcast, âyouâre a real builder.â
His logic? The entrepreneurs who arenât obsessing over their appearance are the ones sleeping at the office and working around the clock. âThey donât have time to buy nice sneakers,â he explained. âThey just put on the same pair of sneakers, and they get dirty.â
Mullen even invested in the AI automation platform Gumloop after noticing one founderâs shoes were âfalling apart.â He was so convinced that he bought the founder a new pair. âMy cofounder Rahul does not see the purpose of buying new shoes or shirts, so Max bought him a new pair,â Gumloopâs Max Brodeur-Urbas told Business Insider.
What It Really Means
In contrast, a founder with a perfectly dialed-in aesthetic is often âsignaling that theyâre a great founder rather than spending every ounce of their energy becoming one,â Mullen wrote in a blog post. For him, the real builders look the part â and that part is often a pair of dirty white sneakers.
So next time youâre pitching an investor, you might want to skip the shoe shine.