Paramount Global has appointed Danielle Carney, a former Amazon executive, as its new Head of US Advertising Sales. The move, announced in an internal memo from Chief Revenue Officer Jay Askinasi, is part of a strategic push to bolster the media conglomerate's advertising business as it transitions towards a streaming-centric model.
Carney spent over four years at Amazon, most recently serving as Head of Video and Live Sports Sales. In that role, she was instrumental in expanding Amazon's live sports portfolio, including its landmark exclusive NFL deal secured in 2021. Prior to Amazon, Carney built her career over more than a decade at The Walt Disney Company, primarily within the advertising sales division of ESPN.
Leadership Shake-Up Continues
In the memo obtained by Business Insider, Askinasi emphasised Carney's cross-sector expertise. "As we accelerate toward a streaming-centric future, Danielle’s deep expertise across entertainment, sports and technology is invaluable," he wrote. "She will play a critical role in connecting our most valuable assets with brand marketers and agency partners, helping deliver a seamless, client-first experience across the Paramount ecosystem."
This appointment is the latest in a series of leadership changes within Paramount's advertising division under Askinasi, who was appointed to his role in October. Chris Simon, Executive Vice President of Agency Partnerships at Paramount, stepped down in February. Another long-time Paramount executive, John Halley, departed his position as President of Advertising in late 2025.
New Role for Brand Partnerships
Alongside Carney's hiring, Askinasi also announced the appointment of Chris Brady from Tribeca Enterprises. Brady will take on the newly created role of Executive Vice President of Paramount Media Labs, tasked with developing advanced brand integrations and strategic partnerships.
These executive moves come as Paramount seeks to capitalise on its recent high-profile acquisition. The company recently emerged victorious from a protracted bidding war with Netflix to acquire Warner Bros. Discovery, a deal that significantly expands its content library and market reach.