Adobe has officially launched its Firefly AI Assistant, a new agentic tool designed to automate creative tasks across its suite of applications. The assistant, previously previewed as "Project Moonlight," will enter public beta in the coming weeks, though Adobe has not yet specified its pricing structure.
The AI assistant allows users to describe a desired outcome via text prompts, after which it can suggest and execute actions across apps like Photoshop, Premiere Pro, Lightroom, Illustrator, and Adobe Express. According to the company, the tool is built to orchestrate workflows between different applications while allowing users to interject and maintain control at any point.
Contextual Controls and Evolving Skills
The assistant provides contextual controls, such as sliders, based on the project a user is working on. For example, when editing a product photo in a forest, it might offer a simple slider to increase or decrease the amount of foliage. Adobe states the assistant will learn user preferences over time to better suggest actions.
Adobe is also releasing predefined "skills" for the assistant, which are multi-step workflows. One such skill, "social media assets," can adapt images for different platforms by cropping, resizing, optimising file sizes, and organising the outputs.
Integration and Competitive Landscape
This launch follows Adobe's steady rollout of AI assistants for individual apps like Photoshop and Acrobat. The company announced it is exploring improved integration for these tools with third-party large language models.
While competitors like Canva and Figma are also developing agentic workflows, Adobe emphasises its unique position in unifying a broad, established catalog of professional creative tools. "We have the opportunity... to remove some of the friction in learning this large catalog of tools," said Alexandru Costin, Vice President of AI and Innovation for Adobe's creativity and productivity business.
Expanded Firefly Features and Model Library
Alongside the assistant, Adobe is adding new features to its core Firefly generative AI tool. The AI video editor is gaining speech noise reduction, reverb and music adjustment tools, a colour adjustment feature, and integration with Adobe Stock.
The company is also expanding the library of third-party AI models available within Firefly, adding the Kling 3.0 and Kling 3.0 Omni models to its offerings.