A growing cohort of Generation Z and millennial consultants from the world's most prestigious firms are abandoning traditional corporate careers to become full-time content creators. Professionals from top-tier consultancies like McKinsey, Bain, Boston Consulting Group (BCG), PwC, KPMG, Deloitte, and EY are leveraging their insider experience to build substantial online followings and new businesses.
The trend is driven by a significant audience appetite for demystifying the secretive and competitive consulting industry. Content about corporate life and consulting advice regularly garners hundreds of thousands of views on platforms like TikTok, Instagram, and YouTube, with the #corporatelife hashtag alone exceeding 1.7 million posts on TikTok.
From Project Leader to Online Authority
Kelly He-Sun, 25, was promoted to project leader at Boston Consulting Group but left in 2024 after nearly six years. She initially planned to travel and create fashion content, but a viral video about consultant working hours changed her trajectory. "I made a video about the number of hours we typically work, and it just blew up," He-Sun told Business Insider. She now focuses on consulting and career tips, earning approximately $42,000 in 2026 through brand deals, affiliate marketing, and coaching.
Joe Fenti, 29, amassed over 800,000 followers by creating comedic sketches roasting consulting culture while still employed at a Big Four firm. He transitioned to content creation full-time in 2024 when his income from brand deals surpassed his consulting salary. One of his sketches, "Timesheets In Consulting Make No Sense," has accrued more than 2.2 million views.
Building Businesses on Insider Knowledge
Jack Kim, 29, left Bain & Company last year after starting a YouTube channel about breaking into consulting. Recognising a gap in online guidance, he and a friend now run Casebuddy, a one-on-one mentorship service. The business charges between $1,300 and $6,700 to guide clients through the entire consulting recruitment process, from résumé writing to case interviews, with most clients discovering the service through Kim's social media.
This shift aligns with the explosive growth of the B2B creator economy. Brendan Gahan, founder of Creator Authority, stated the number of creators focused on business and corporate life is "exploding," with B2B influencer marketing projected to be worth $7.7 billion by the end of 2025.
The Rise of the Corporate Influencer
Whereas lifestyle influencers partner with consumer retailers, these corporate influencers secure deals with B2B and software-as-a-service (SaaS) companies. Fenti has worked with Grammarly and Scribe, while He-Sun has partnered with Microsoft, Indeed, and several SaaS startups. Major firms are also engaging with the trend; McKinsey has promoted its "top voices on LinkedIn," and Deloitte Germany appointed its first official corporate influencer.
A 2025 LinkedIn report found B2B marketers use influencers to raise brand awareness, build trust, and drive sales. Gahan explained that influencers can shape brand reputation and influence decision-makers within companies, making them a powerful marketing channel.
No Plans for a Corporate Return
None of the creators interviewed plan to return to traditional corporate roles. He-Sun finds content creation "really easy" compared to the consulting grind. Kim aims to grow his mentorship business and expand his content creation reach. Fenti, who wants to pursue more stand-up comedy, values the autonomy: "I love being my own boss. I love creating my own schedule. It’s such a freeing feeling."