OpenAI has announced a new $100 per month subscription tier for its ChatGPT service, directly challenging competitor Anthropic's similarly priced Claude offering. The artificial intelligence company confirmed the launch on Thursday, stating the new 'Pro' plan is designed to support daily usage of its Codex coding tool.
The model maker stated that its existing $20 per month 'Plus' plan and the new $100 'Pro' tier are both geared towards developers. The key difference is capacity: the Pro plan offers users five times more Codex usage than the Plus plan. An OpenAI spokesperson told TechCrunch the new pricing is intended to "give developers more practical coding capacity for the money, especially during high-intensity work sessions where limits matter most."
Targeting the Competition
OpenAI explicitly framed the new tier as a competitive move against Anthropic, which has long offered a $100 per month option for its Claude AI assistant. "Compared with Claude Code, Codex delivers more coding capacity per dollar across paid tiers," the company spokesperson said.
OpenAI's current pricing page lists a free plan with advertisements, an $8 'Go' plan that also includes ads, the $20 'Plus' plan, and the new $100 'Pro' plan. The company confirmed to TechCrunch that its previous highest tier, a $200 per month 'Pro' plan, remains available despite not being listed on the public pricing page. That top-tier plan offers 20 times higher usage limits than the Plus plan.
Limits and Growth
None of the ChatGPT plans offer unlimited usage. The company promises the $200 plan provides enough capacity to support "your most demanding workflows continuously, even across parallel projects." Both Pro plans share the same core features, with the primary distinction being the rate limits imposed on usage.
OpenAI also revealed significant growth for Codex, reporting that more than 3 million people globally use the tool every week. This figure represents a fivefold increase over the past three months, with usage growing more than 70% month over month.
The company is offering temporarily higher limits on the new $100 plan through 31 May 2026, meaning users who sign up during this promotional period may experience reduced rate warnings until the standard limits are applied from June.