A 55-year-old former business owner has closed her successful photography studio after two decades to retrain as a certified coach specialising in menopause and midlife transitions. The solopreneur, who built a six-figure business and earned industry recognition, made the decision in October 2024, citing a loss of creativity and a changing market.
She described feeling "stagnant" in a business that no longer fuelled her personal growth. "I felt lighter — free from the burden of a business I no longer enjoyed," she stated, reflecting on the closure. The move followed years of quiet contemplation about "unraveling a business that had taken 20 years to build," despite concerns from friends and family.
From Recognition to Reinvention
The business, which began in the early 2000s, had garnered flawless five-star Google reviews, a loyal client roster, a book deal, and invitations to speak at national events. However, the photographer noted the market had grown "more crowded every year" and her unique approach had become common practice.
After closing the studio, she gave herself space to learn and reflect, eventually enrolling in a coaching certification program tailored to menopausal women. Her research revealed that many midlife women feel called to make changes but are held back by career and caregiving pressures, which she identifies as both emotional and practical obstacles.
Building a New Life Structure
Her new daily routine is deliberately structured to support her reinvention. Mornings are dedicated to writing books and pitching essays. Afternoons involve continued learning, networking, and a daily wellness activity. Evenings are reserved for quality time with her retired husband, including planning trips.
"I'm redirecting my talent and life experiences," she explained, emphasising her goal to build a life that fits the "new version" of herself. She also plans to speak on stages to women navigating similar midlife transitions.
Having connected with other women her age, she believes she is not alone in making such a midlife career leap. The decision, while difficult, has allowed her to pursue work that feels meaningful again. "For the first time in years, I feel like myself again," she concluded.