A long-term resident of Italy's Amalfi Coast has identified five alternative towns for travellers seeking an authentic experience away from the overtourism affecting Positano. With roughly five million annual visitors, the popular village's small size makes it particularly susceptible to crowds.
The recommendations come from an individual who has lived on the coastline for 17 years and are based on providing a calmer atmosphere across the region's 13 towns and villages.
Vietri sul Mare: The Ceramics Capital
For vibrant colour, the resident recommends Vietri sul Mare, located at the eastern edge of the coast. The town has produced ceramics for centuries, and its streets are lined with shops selling brightly coloured, hand-painted pieces. Visitors can meet the artists continuing this local tradition.
For relaxation, the Marina di Vietri offers swimming, with small boats available to reach nearby beach coves.
Minori: A Glimpse of Ancient Rome
Travellers interested in history should consider Minori, which offers more than beaches. The Villa Romana provides insight into the coastline's ancient Roman past as a site for summer villas.
The town features a lovely beach, ferry services, and access to the peaceful "Path of the Lemons," a trail connecting Minori to Maiori through terraced lemon groves. It is also home to the renowned pastry chef Sal de Riso and his bakery.
Cetara: A Haven for Food Enthusiasts
The small fishing village of Cetara is celebrated for its local tuna and anchovies, caught by its active fleet. The resident advises visitors to sample the anchovies here. The village is well-connected by ferry and features a beautiful beach with a historic watchtower.
Scala: Mountain Views and Hiking Trails
For a relaxed mountain vibe, Scala, located across a valley from Ravello, offers beautiful views—including one overlooking Ravello itself. As the oldest town on the Amalfi Coast, it is ideal for nature lovers.
Recommended activities include hiking to the Torre dello Ziro watchtower and the Valle delle Ferriere nature reserve above Amalfi. The town comprises several hamlets, including the charming Pontone, nestled between Scala and Amalfi.
Tramonti: The Heart of the Mountains
Meaning "among the mountains," Tramonti provides a rural charm distinct from the coastal villages. It consists of 13 hamlets scattered across a mountain valley.
Wine enthusiasts can visit vineyards like Tenuta San Francesco and Azienda Agricola Reale, which produce wine from centuries-old vines, offering a completely different Amalfi Coast experience.
The recommendations were originally published on June 6, 2024, and most recently updated on April 16, 2026.