Kris Jenner, the 68-year-old manager and matriarch of the Kardashian-Jenner family, has become an unexpected viral meme on Chinese social media platforms. Users are adopting her image as a symbol for manifesting wealth, high-paying jobs, and luxury lifestyles.
The phenomenon is centred on the platform RedNote, where the hashtag #krisjenner has amassed approximately 52.9 million views and over 99,000 posts. Many users change their profile pictures to images of Jenner, pairing them with posts "praying" to her for financial gain and professional advancement.
The 'Empress Dowager' of Manifestation
Posts frequently feature stylised, celebratory images of Jenner surrounded by imagery of cash and diamonds. A common theme is the goal of achieving a nine-figure net worth. One RedNote user, going by the name KKzymiaomiao, referred to Jenner as "The Empress Dowager," sharing wallpapers of her raising a glass against a backdrop of glowing banknotes.
"Everyone, stay wealthy!" wrote one user in a typical post. "Everyone, keep that 9-figure bank balance!" Another user posted an image of Jenner holding an offer letter, captioning it: "Effortlessly submit resumes and land offers." The accompanying text stated, "Hiring me is the company's honor."
Architect of a Billion-Dollar Empire
Jenner's association with immense wealth and business acumen stems from her real-life role. She is widely credited as the driving force behind transforming her family's reality TV fame into a commercial empire, making her one of the richest matriarchs in pop culture.
She first propelled the family into the global spotlight by launching the reality series "Keeping Up With the Kardashians" in 2007. The show ran for 20 seasons until 2021, with the family returning to screens a year later in "The Kardashians," now in its sixth season.
Jenner manages the careers of her five children—Kourtney, Kim, and Khloé Kardashian, and Kendall and Kylie Jenner—overseeing deals across television, fashion, cosmetics, and other business ventures. In a 2022 interview with Forbes, she confirmed she takes a standard 10% management commission from her children's earnings across their various projects.
Cultural Translation and Online Trends
The meme represents a cultural translation of Jenner's established brand as a savvy businesswoman into the context of Chinese online manifestation culture. It aligns with broader internet trends where figures perceived as symbols of success are used for digital "wish-making."
Analysts suggest the trend highlights the global permeation of Western celebrity culture and its adaptation to local digital behaviours. There is no indication that Kris Jenner or her representatives are aware of or have commented on this specific social media phenomenon in China.